Streaming and the internet evolve
The internet and VOD landscape grow, with multiple options by 2015. Television advertising revenue in the UK grows from £4.15 bil in 2011, to £5.27 bil in 2015. Millennials, today’s leading ‘cord-cutter’ audience, reach adulthood, and the cord-cutting trend begins.
Streaming comes into its own
Streaming platforms see increased adoption. Though Traditional, Cable and Satellite TV are still strong, cord-cutting grows. Television advertising revenue in the UK grows from £5.27 bil in 2015 to £5.28 bil in 2016 - but will decline from here.
Cord-cutting accelerates
Streaming and live-streaming platforms are well-understood by consumers. COVID-19 drives an increase in cord-cutting and streaming adoption this year. In 2019, UK television advertising revenue including VOD declines to £4.9 bil - a trend that continues in 2020.
Streaming today
Audiences are moving beyond the reach of Traditional TV advertising. Cord-cutting is expected to double this year - with Millenial and Gen Z audiences leading the way.
The Future of Streaming
That 20% of audiences who are beyond the reach of Traditional TV advertising is expected to grow to 40% by 2031. The new generations of today, are your unreachable audiences of tomorrow. Are you ready to reach them? With Rakuten’s expertise, you can.
See how Unilever can go beyond reach.
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Go beyond reach Workshop
Join us to explore:
> How to connect in the moments that matter
> How to stay ahead of key TV trends
> Custom advertising opportunities for Unilever
> Bespoke media plans for your demographics
> Plus more